Are you tired of the same old, polished and curated posts on Instagram? Do you want to connect with your followers on a deeper, more personal level? Look no further than behind the scenes Instagram posts! In this article, we’ll dive into what behind the scenes Instagram posts are, why they’re important for building an engaged audience, and how to create them for your own Instagram account.
What are behind the scenes Instagram posts?
Behind the scenes Instagram posts are a type of content that give your followers a glimpse into your life and work beyond what they see on your polished and curated Instagram feed. These posts can include anything from snapshots of your workspace or production process, to candid photos or videos of you and your team at work or play. Behind the scenes content can help humanize your brand, build trust and authenticity with your audience, and deepen the connection between you and your followers.
Why are behind the scenes Instagram posts important?
In today’s world, where authenticity and transparency are highly valued by consumers, behind the scenes Instagram posts can help establish your brand as trustworthy and relatable. By sharing the “real” you and your work, you can create a sense of community and foster a deeper connection with your audience. Behind the scenes content also allows you to showcase your expertise and creativity in a more casual, approachable way.
How to plan behind the scenes Instagram posts
Before you start posting behind the scenes content, it’s important to plan out what you want to share and how you want to present it. Here are some steps to help you plan your behind the scenes content:
- Decide what type of behind the scenes content you want to share (e.g. your work process, team culture, personal life, etc.)
- Determine the frequency and timing of your behind the scenes posts
- Identify the platforms and formats you want to use for your behind the scenes content (e.g. Instagram posts, Instagram Stories, IGTV, etc.)
- Brainstorm ideas for behind the scenes content that align with your brand and resonate with your audience
- Plan out a content calendar to ensure a consistent stream of behind the scenes content
Tips for creating engaging behind the scenes Instagram posts
Here are some tips to help you create behind the scenes Instagram posts that will engage your followers and build your audience:
- Keep it authentic and relatable: don’t be afraid to show the messy, unpolished side of your work and life
- Focus on storytelling: use your behind the scenes content to tell a story about your brand and your journey
- Use a mix of formats: experiment with different types of content, such as photos, videos, and Boomerangs, to keep things interesting
- Engage with your followers: ask questions, encourage comments, and respond to feedback to foster a sense of community and connection
- Be consistent: post behind the scenes content on a regular basis to keep your audience engaged and interested
Creative Ideas for Behind the Scenes Instagram Content
In addition to the above tips, here are some creative ideas to help you generate engaging behind the scenes Instagram content:
- Showcase your workspace and work process, giving your followers a glimpse into your daily routine and creative process.
- Share photos of your desk, your tools, and any interesting or unique elements of your workspace.
- Offer tips and tricks for staying productive and focused while working.
- Share glimpses of your personal life, such as your hobbies, interests, and family.
- Offer insights into your daily routine and how you balance work and personal life.
- Showcasing personal details of your life that are still in line with your brand identity.
- Highlight your team and the people who help make your brand or business successful.
- Share photos and videos of your team at work and play, including team-building activities and events.
- Give your followers a behind-the-scenes look at how your team works together to achieve your goals.
- Show the process of creating or developing a new product, from concept to launch.
- Share behind-the-scenes shots of product testing, manufacturing, and design.
- Offer insights into your creative process and how you come up with new ideas for products.
- Share behind-the-scenes shots of events and conferences you attend or host.
- Give your followers a glimpse into the planning process and all the hard work that goes into making an event successful.
- Share photos and videos of keynote speakers, networking events, and other activities.
- Share photos and videos from your travels, both for work and personal reasons.
- Offer insights into the different cultures and experiences you encounter while traveling.
- Share tips for staying productive while on the road, and how to balance work and travel.
- Show the behind the scenes of the production process for your products or services.
- Share photos and videos of the production team in action, including the design, manufacturing, and packaging process.
- Offer insights into your quality control and how you ensure your products meet your high standards.
These are just a few ideas to get you started with creating engaging behind the scenes Instagram content. Remember to stay authentic and true to your brand identity, and have fun sharing glimpses of your life and work with your followers.
Remember to stay true to your brand identity and offer a mix of content to keep things interesting. By incorporating these creative ideas and the above tips, you’ll be well on your way to creating engaging behind the scenes Instagram content that resonates with your audience.
Examples of successful behind the scenes Instagram posts
Some brands and influencers have mastered the art of behind the scenes Instagram posts. Here are a few examples to inspire your own content:
- @joannagaines: The HGTV star and designer shares behind the scenes content from her home renovation projects, giving her followers a glimpse into her creative process and personal life.
- @natgeo: National Geographic shares stunning behind the scenes photos and videos from its team of photographers and explorers, offering a unique perspective on the natural world and the people who document it.
- @airbnb: The popular vacation rental platform uses behind the scenes content to showcase the unique and interesting properties available for booking, as well as the people behind the brand who work to make every stay special.
- @garyvee: Entrepreneur and social media guru Gary Vaynerchuk shares behind the scenes content from his speaking engagements, business ventures, and personal life, offering a candid look at his life and work.
Behind the scenes Instagram posts can be a powerful tool for building a deeper connection with your audience, humanizing your brand, and showcasing your expertise and creativity. By planning your content carefully and using a mix of formats and platforms, you can create behind the scenes content that engages your followers and helps you stand out in a crowded social media landscape.
What types of behind the scenes content should I share on Instagram?
You can share anything from your work process to your personal life, as long as it aligns with your brand and resonates with your audience.
Can behind the scenes Instagram posts help me build my brand?
Yes, behind the scenes content can help humanize your brand, build trust and authenticity with your audience, and showcase your expertise and creativity in a more casual, approachable way.
How can I measure the success of my behind the scenes Instagram posts?
You can use Instagram’s built-in analytics tools to track metrics such as engagement, reach, and impressions, and adjust your content strategy accordingly.
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