This past week I attended Flash Forward 2008 in San Francisco. Unlike most conferences, I didn’t have to travel for this one as I live only about 30 minutes outside of the city. This Flash Forward was also the first under the new ownership of Beau Amber from Metalliq. The format for this conference was very different from past Flash Forwards and this was met with mixed reactions. There was only one track, which meant that there weren’t any options as to which session you wanted to attend.
The crowd at this conference seemed to be very design-centric which was right in line with most of the session content. The theme of the conference was passion and thus most of the content was geared more towards inspiration rather than actual Flash techniques. Again, the reaction to this was mixed based on my conversations with attendees. Unlike most conferences I’ve been to, I actually got to see almost all of the sessions, which was nice. Below are some of the things that stood out during the three days:
Keith and Grant Love Flash
Over the last few years Adobe has been making a concerted effort to appeal to the developer crowd with technologies like Flex. While this is a good thing, the interactive design side of the platform (i.e. Flash) has kind of taken a back seat. Keith Peters and Grant Skinner both gave sessions where they professed their love for the flashier side of Flash. Both talked about how the early days of Flash experimentation were the main catalyst in getting them started out in their careers. I think this resonated really well with the crowd, as most were Flash designers rather than developers. Both had only 20 minutes to present so there really wasn’t any discussion of actual techniques which was kind of a let down. Grant did show some cool experiments he’s doing with swarming behavior. His company is also doing Flash work that will find its way onto game consoles thanks to the ScaleForm technology.
Too Many Flashless Presentations
Generally I really like it when Flash conferences add some sessions that are designed solely to inspire the audience. But this conference had far too many of them and this was particularly bad because of the single-track format. Miha Pogacnik, who is the Cultural Ambassador of Slovenia, started out the conference playing violin and talking about his creative process. Jamy Ian Swiss is a magician who performed card tricks for the audience and then discussed some of the techniques he used to pull them off. Karen Kimsey-House spoke about relationships and how we need to just be ourselves. Lynda Weinman spoke about the trouble with the current educational system in this increasingly techno-centric society. If these had been part of an Inspire track then it would have been great. But I heard many attendees say something along the lines of “I’m already inspired. I came here to learn more about Flash”.
Tinic Rocks!
For those that don’t know Tinic Uro, he is one of the masterminds behind the Flash Player. His blog is a must-read for anyone developing in Flash as it is chock-full of inside information directly from the Flash team. Tinic actually fixed a Flash Player bug live on stage. He started out in Visual Studio and showed the actual C++ source code for Flash Player 10. This was very cool to all the developers in the audience. He then proceeded to show Flash Player 10 running on FreeBSD and also a 64-bit version running on Linux. I can’t say anything more on this so please don’t ask when they will be released
. After his session was done he took questions from the audience for a little while.
Some Hilarious Sessions
There were several presenters who I thought were really funny. Stacey Mulcahy, aka BitchWhoCodes, gave her thoughts on project management from a developer’s perspective. She had lots of funny slides and I thought the presentation was very entertaining and also had a good message. Craig Swann showed a series of FAIL photos from failblog.org which I hadn’t seen before. Hoss Gifford showed some hilarious photos of Jakob Neilson, who was a recurring target of many of the presenters. David Carson, who is a famous graphic designer, gave a really inspiring and entertaining talk that had some really funny moments. Philip Kerman gave a session describing how he makes his crazy YoutTube rant videos. He even performed one of them live on stage. Very funny stuff.
Can You Be Too Green?
This conference made an effort to be green which is of course a respectable thing. Personally I think it was a little over-the-top though. They wanted people to re-use their paper cups by writing their names on them and leaving them on the beverage table. If you were done with a drink you had to pour the remaining liquid into a big bucket. This was all a little much in my opinion and was a little nasty as well.
Natzke Always Inspires
Erik has given this same presentation at a few conferences that I’ve been to this year but I always seem to miss it. His presentation years ago at another Flash Forward is what got me hooked on Flash to begin with. This session focused on the techniques he uses to create computational art. His presentations are always great as they incorporate music and video very nicely. The best part about it is that he released the full source code for everything that he showed! This was great especially since there was so little code shown during the conference.
Cool Sound Sessions
My old colleague from frog design, Jared Ficklin, gave a very entertaining session on sound visualizations. It wasn’t limited to just computers though as he showed various physical visualizations like the flaming Rubens Tube. Jared’s presentation style is great and is always entertaining. Robert Hodgin showed some really nice visualizations and actually performed one live with a musician. The only problem was that he never talked about what technologies were actually used to make them.
So to wrap up, I applaud Beau on trying to do something different, but I think it was a let down on a number of levels. First you can’t expect to satisfy both designers and developers with a single track. People need options so that they can customize there schedule to match their interests. The 20-minute presentations also didn’t work as they simply didn’t allow any of the presenters to go into detail on anything. I had many people tell me that they came to learn about the latest and greatest Flash techniques and for the most part, there were none to be found. For us speakers that attend most all of the Flash conferences, this was actually fun because it was something different. But for people who only get to go to one conference a year, this was seriously lacking in content. But Beau was open about the fact that this was an experiment and that he is open to suggestions on how to make next year better.
Lee